How to optimize your travel agency’s website for search engine optimization

Are you a travel or incoming agency looking to increase your visibility and ranking on Google?
Here are a few tips to improve your SEO ranking.
Whether you have your own website in Joomla, WordPress, bespoke, or on Speedmedia see Orchestra with these SEO tips.
This simple article will introduce you to the basics of good SEO for your travel agency.
To start with, if you want your travel agency to rank well on Google, you need to ask yourself the right question: What would a web surfer type into Google to find me?

This simple question is fundamental for you, whether you’re an incoming agency, a travel agency, a tour operator or any other player in the tourism industry.
It doesn’t require any technical knowledge, as Tourmag’s article on this subjectdoes. It simply requires common sense, so that you can be well referenced on Google.

referencer-receptive-seo

A FEW PREREQUISITES FOR A SUCCESSFUL REFERENCING OF YOUR TRAVEL AGENCY:

  • Think about the structure of your content – main headings (page title) and sub-headings (to present your offers).
  • Editorial content of around 300 words per page to present your offer and services
  • Photos to illustrate them and highlight your content
  • Links, to tourist offices, to offers on your website, to categories, to articles, to reports

PAY ATTENTION TO KEYWORDS :

Put yourself in the shoes of your prospecting target and ask yourself this question: What would I type to come across this offer or these offers?

For example:

  • Travel to Marrakech
  • Weekend in Brussels
  • Stays from Béziers
  • Tailor-made trip Béziers
  • Discover Morocco

Example 1: Referencing ski offers

SECTION 1: OUR HOLIDAY OFFERS AND SKI DEALS

This year, make the most of the snowy slopes with our rentals in the main ski resorts of the Alps and Pyrenees.
We’ve selected the best deals and rental offers for a family ski holiday! We offer chalets, apartments and studios for all your snowboarding desires!

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TITLE 2: OUR FAMILY VACATION AND SKI RENTAL OFFERS IN CHAMONIX

Looking for family skiing in Chamonix? Discover our offers and great deals for your ski rental! This year, we’re offering the best deals on ski holidays ! Snow-covered slopes, raclette, fondue and entertainment guarantee a successful stay!
Don’t wait any longer to book your ski holiday in one of our chalets on the slopesThere’s something for everyone!

Analysis:

  • The most popular keywords are in bold: ski holidays, best deals and offers, ski holidays and deals, family skiing, chalets on the slopes …
  • Links used: Alps and Pyrenees ski resorts tourist office, links to travel offers on the website, link to a specific offer on the website.

Example 2: Referencing your travel agency

TITLE 1: PARIS TRAVEL AGENCY

Your Paradis Voyages travel agency is located in the center of Paris and welcomes you every day of the week to advise you on the organization of your trip , whether it’s a stay or a made-to-measure tour departing from Paris. We offer a wide selection of : rentals, stays, weekend and cruises. Our passionate travel team will be delighted to give you their best advice on how to discover the United Arab Emiratesthe United States, Morocco, Italy or any other destination in the world.

Analysis:

  • The top keywords are in bold: Voyages, Séjours, Paris, Agence de voyage à Paris, Location, Séjours, Week-end …
  • Links used : To offers on your website

ATTENTION TO PHOTOS:

It is important to take good care of the images published on your page and your articles:

  • Not too heavy, no more than 500kb
  • Not too small to look good
  • In the same color tone for page harmony
  • Above all: take the time to rename your image files before importing them, and choose meaningful names that are short enough, using key words (hyphens recommended).
  • No DSC0001.JPEG
  • But rather: paris-agence-de-voyage-sur-mesure.JPEG
  • So they will appear in Google Images

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A FEW GOLDEN RULES / SEO TIPS

Structured content: 300-word titles and qualified content

  • Title 1: The general content of your page
  • A description of the general content of your page
  • Title 2: Specific content
  • A more specific description of this content

Key words: Personalized!

  • Expressions to discover your travels
  • Think like a web surfer
  • Long-tail keywords, i.e. those that stand out from the crowd

Links :

  • 1 external link (outside your site) for 2 internal links (to your offers and pages)

Photos: 1 to 2 photos

  • Beautiful HD photos of your offers in harmony with your page
  • Renamed according to the keywords of the offer in question to move up in Google Images

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