Founded in France in 2009, the Gekko group is a B2B specialist in hotel distribution platforms and loyalty programs for players in the travel industry and major corporations.
The group has a total of 6 brands: Teldar Travel, Hcorpo, Infinite, Miles Attack, Miles & Act and Gekko Technology.
Like many players in the sector, the group has had to adapt to the current crisis.
What is the Group’s vision for 2022?
Meet Fabrice Perdoncini, CEO of the Gekko Group.
1 – Can you tell us a little about yourself and your mission at Gekko Group?
I’m Fabrice Perdoncini, and I joined the Gekko group (B2B specialist in hotel distribution platforms and loyalty programs (HCorpo, Teldar Travel, Infinite, Miles Attack, Miles & Act and Gekko Technology | Subsidiaries of the Accor group) in 2010, becoming CEO in 2019.
My role is to ensure the growth and profitability of our Group.
I am responsible for the strategic vision and operational execution of all our 6 brands, with the support of my management team and all our employees.
2 – You launched Miles & Act and Gekko Technology in December 2021. Can you tell us about them?
Miles & Act and Gekko Technology are two brands born of our reflections during the Covid-19 crisis to address complementary business opportunities.
We had to show agility and adaptability to gain resilience and launch a new, innovative business model, adapted to the market’s post-Covid expectations.
Miles & Act is an innovative commitment program for large companies, designed to help them implement change in their internal tools and policies, and to make their employees more aware of their CSR commitments.
Miles & Act was voted best CSR initiative at the Lauriers du Voyage d’Affaires 2021 awards.
Gekko Technology is a technology solutions provider for the travel industry.
Gekko Technology offers a range of IT solutions: connectivity, hotel market place, hotel loading solutions, loyalty programs, etc.
Less than a year after its launch, GT has already signed a number of contracts, including the creation of hosting platforms for two international sporting events.
In conclusion, these brands are new assets for Gekko, strengthening our Group and enabling us to cover 100% of the B2B online hotel distribution spectrum, and offer our customers unique expertise.
3 – How do you see the signs of recovery in the sector?
We’re quite optimistic and confident about the recovery, as are our customers and partners.
Indeed, all industry players agree that leisure and business travellers are keen to travel again, so business is set to pick up strongly.
What’s more, the expansion projects we carried out last year have given us significant commercial traction: all our contracts were renewed, we also signed up new players and identified numerous new business opportunities.
In the end, the crisis was a gas pedal that enabled us to develop our value proposition and adapt our organization.
We are now a very solid, active player, well equipped to take advantage of the recovery.
4 – What are the targets for 2022?
In 2022, we must first and foremost achieve a very ambitious growth and profitability target, while optimizing our resources.
This ambition has several dimensions: capitalizing on our assets, our new brands and developing our various international activities.
The digitization of customer relations, innovation through machine learning and new synergies with our strategic partners are the essential levers for achieving this growth objective.
5 – Why did you choose Travel-Insight for your press relations?
The Gekko Group has evolved considerably during the crisis, and we feel it’s important to communicate these changes to the tourism industry.
Managing press relations internally is currently impossible because it’s far too time-consuming, and it’s a job in its own right, requiring specific, experienced profiles.
After meeting Emmanuelle and Stanislas, we were convinced of their motivation and determination to support us in this area.
From the outset of our collaboration, their commitment has been unfailing, and it’s as if they were part of our team and our ambitions had become their own.
At Gekko we have a soft spot for people who work with passion, so naturally we chose TI.
6 – What message would you like to convey to tourism professionals?
Positivism and optimism!
The tourism industry has been hard hit by the crisis, but it is also a resilient industry that has been able to adapt and reinvent itself.
We also know that business is set to pick up strongly, as demand is there and reacts immediately to any lifting of restrictions.
We still need to be a little patient while health/travel policies are harmonized at international level, but we are already seeing positive signs.
7 – A final word?
At Gekko, our mantra is: “They didn’t know it was impossible, so they did it!” by Mark Twain.
Our success lies in having taken advantage of this difficult period to transform ourselves and emerge stronger.
We are now aiming for leadership in the B2B distribution segment.
