More and more travelers are looking for low-cost travel experiences that match their desires and expectations. Thanks to its unique approach, Miravita helps its customers bring their ideas to life by offering GIR (Groupement Individuel Regroupé) trips. In other words, Miravita will provide individuals with guaranteed departures at group prices.

What does Groupement Individuel Regroupé (GIR) mean?

Let’s meet Daniel Torres, Marketing Manager at Miravita.

1 – Can you tell us a little about yourself and Miravita’s mission?

Today’s traveler is, by default, someone who wants to discover the world. This may seem obvious, but Miravita was born to accompany each traveler, on an individual basis, to discover different cultures with local actors. Our ambition is also to have an impact on the local population, which is why we are working to set up a sustainable development program in collaboration with NGOs and local players.

2 – Who are your target customers?

We built our offer as if it were addressed to our own team. As a reminder, Miravita is a brand of Saberatours, a travel agency and tour operator with over 45 years’ experience. We’re an experienced team, but also a heterogeneous one, with different ages, different passions and different backgrounds. What brings us together is the desire to discover the world, its different cultures and its people.
Our target clientele includes all travelers who are passionate about discovering new destinations and who want a trip organized by real experts.

3 – Why did you choose Travel-Insight to help you design your branding and manage your Social Media strategy?

Right from the start, when we realized that we needed support to implement what we had imagined. Rafi Baghdassarian (creator of Miravita) suggested we talk to Stanislas, associate director of Travel-Insight. Then we started to get to know the whole team, and it became obvious that we had to work together. We share the same vision. In particular, they have an incredible ability to make proposals and to listen.

4- What are the advantages of GIR travel?

GIR trips are more economical for the traveler, as they allow costs to be shared among several people. They are also more convivial, allowing you to meet new people with a common goal: to travel, open your mind and enrich your culture. These trips enable you to discover the essentials of a destination in an adapted format, whether in terms of price or duration, and all in an atmosphere of shared experiences and emotions with the other participants.

5 – Do you have any news/projects to share with us?

Our most exciting news is the launch of our website in November. We’ve been working internally on this project for a long time. We can’t wait!

6 – What message would you like to convey to tourism professionals or travelers?

Discover the world with Miravita, cultural and human travel!

7 – A final word?

Many thanks to you all. The whole Travel-Insight team has always been by our side, listening and advising us. Without you, this dream would not have been possible.