Your press, trade and influence office in France
A Paris team dedicated to travel since 2016, running press, travel trade and creator programmes for destinations, hotel groups and airlines.
Book a 30-minute callDocumented results
4,244,547 €
documented advertising value equivalency (AVE) across our published case studies
47 case studies, travel-insight.fr, 10/2026
See the source385,200,000
cumulative contacts reached across our published case studies
47 case studies, travel-insight.fr, 10/2026
See the source189
press coverage items documented in our published case studies
47 case studies, travel-insight.fr, 10/2026
See the source230+
references in travel and tourism since 2016
travel-insight.fr, 10/2026
See the source
Case studies
Madeira Promotion Bureau
Madeira: press relations and influence across four French-speaking markets
358M+ potential contacts generated across France, Belgium, Luxembourg and Switzerland · 4 French-speaking markets covered under a single coordinated mandate
Read the case study
Dominican Republic
Dominican Republic: a three-year plan to become a top-of-mind destination in France
3 years trade, PR and social media mandate · 5,000 social media posts published across the programme
Read the case study
Korea Tourism Organization × Benelux
South Korea × Benelux: "The Masked Traveler" trade programme
255 travel professionals registered for the trade programme · 194 professionals completing the e-learning training
Read the case study
How we work
- 1
Market brief
We map the French media, trade and creator landscape for your destination or brand, and agree on targets and indicators.
- 2
One integrated plan
Press, travel trade and social media run from the same office, with one calendar and one point of contact.
- 3
Monthly reporting
Every month you receive coverage, audiences and trade activity, measured with a method we document.
Who you will work with
Stanislas Lucien
Founder and managing partner. Leads strategy, branding, destination representation and BtoB events.
Emmanuelle Winter
Head of press relations. Leads press trips, media relations and coverage reporting.
Where our clients were featured
- Le Figaro
- GEO
- France 2
- TV5 Monde
- Le Parisien Week-end
- Version Femina
- 20 Minutes
- L'Équipe
Taken from our published mission reports.
Why France matters
France is a large, highly intermediated outbound market. Three figures to frame the opportunity.
≈ 22 M
French residents who took at least one long-distance leisure trip abroad in a given year
Direction générale des Entreprises, Mémento du tourisme
3,900+
travel agency points of sale still operating across France
Les Entreprises du Voyage, 2024
#1
European trade show for the French market: IFTM Top Resa, Paris, held every September
IFTM Top Resa
Our services
Representation
Your office in Paris: market intelligence, partners and a monthly impact report.
DiscoverPR
French travel media, press trips and individual press visits.
DiscoverTrade
Travel agencies and tour operators trained and engaged to sell your offer.
DiscoverInfluence
Travel creators selected for your audience, from blogtrips to always-on content.
Discover
Our ecosystem
Forum des Pionniers
The professional meeting of tourism pioneers, organised by the agency.
Horizon
Our marketing platform for tourism boards and destinations.
Stellar
Our social media and CRM tool for travel agencies and tour operators.
50 min Insight
Our 50-minute talks on travel marketing.
Tell us about your market
We reply within two working days.