Since the announcement of the confinement on March 16, tourism professionals have had to review their entire digital communication.
Indeed, in a context of confinement, social networks play a vital role for all brands in the profession.
With travelers looking for answers on whether or not they can be repatriated, whether or not they can continue their next trip, and many people confined to their homes, social networks are playing a major role in crisis communications, now more than ever.

As a digital communications agency specializing in tourism, we had to review the social media communications of all our customers.
As we told you in our article on how to communicate during the Covid-19 crisis, it’s vital to maintain a presence on social networks, albeit a smaller one than in normal times, but one that’s well thought-out and relevant to your audience.
Forget commercial offers, and leave room for dreams and escapism.
The aim is to make your community dream now, so they’ll want to take action after the crisis.

To give you some ideas for your communication in the coming weeks, here are some publications we have prepared for our customers, as well as publications that have inspired us:

• The Paradiski ski area keeps kids busy with coloring pages

While all ski areas had to close just over a month and a half ahead of schedule, Paradiski, Europe’s second-largest ski area, chose to continue communicating.
By teaming up with WanderWorld, the resort is offering families the chance to download coloring pages to keep the kids busy at home.
A great way to continue promoting the ski area through simple but relevant communication during this confinement.

• The Dominican Republic invites travellers to discover the destination from the comfort of their sofa

The Dominican Republic continues to promote its destination by giving way to dreams and escapism through video reports, photos and the experiences of travelers and bloggers.
The texts are designed to be consistent with the current context, and to inspire travelers to plan their next trip while staying at home.

• Orléans Val-de-Loire Tourisme launches games and quizzes about the destination

The destination of Orléans relies on gamification to engage its audience and offer travelers a fun break through crosswords, word searches and coloring.
It’s a great way to showcase the city’s must-sees and continue to promote the destination in new ways.
A web page has been specially created for the occasion!

• Puy du Fou invites travelers to reproduce scenes from the park at home

While the opening of the park’s 2020 season was scheduled for April 4, Puy du Fou has had to postpone its opening.
But there’s no question of resting!
To keep fans busy, the park is offering them the chance to re-enact scenes from its shows using in-house props.
It’s a great way to keep young and old busy, while promoting the many entertainment options awaiting travelers.

• Subocea, the diving tour operator, invites customers to plan their next summer vacation

There’s never been a better time to calmly prepare for your next vacation, especially the summer vacations. Subocea invites its travelers to discover 5 destinations to dive into this summer through a blog article.
A great way to keep people busy with a bit of reading, while maintaining our post-crisis tour operator business.

As you can see, it’s now, more than ever, that you need to redouble your creativity to feed your social networks and maintain a certain presence so as not to disappear from the algorithms.
Take advantage of this time, which is a little quieter than normal for some of you, to review your words, exchange with your community and create original content…

Get people to know you, get them to love you, get them to act: the basic principles of communication are more valid than ever in these times of crisis!

Courage to all and take care of yourselves.

The Travel Insight team.