The Office de Tourisme Communautaire Grand Poitiers is a public industrial and commercial establishment that implements the tourism policy of the Grand Poitiers intercommunality.
Its aim is to manage the development and consultancy, promotion, communication and reception of this destination with its rich, high-quality, well-preserved heritage.

The Office de Tourisme Communautaire Grand Poitiers was looking for an agency to handle press relations on the French and French-speaking Belgian markets for 2 years (2022-2024), in order to develop the brand image and awareness of the Grand Poitiers destination located in the Vienne department (86) and ensure its promotional approach.

The agency’s response and actions:

• Development and management of press strategy
• Create a list of target journalists
• Production and distribution of 15 press releases
• Editorial and graphic production of the press kit
• Organization of individual press tours
• Management of incoming requests and solicitations from journalists
• Reporting and impact analysis