The customer brief – Customer needs & objectives :
Bring significant growth to the Facebook, Instagram and Linkedin communities, providing inspiration to the audience through a collection of itineraries promoting Le Havre and Marseille as ports of departure.
The answer we came up with & Actions taken :
An interaction and traffic strategy was defined for all social networks, adapting the budget allocation according to the customer’s strategic orientations. The cruise operator’s target demographic is more present on Facebook. A series of inspirational visuals and videos were deployed to echo the destinations served by each itinerary, as well as the Renaissance flagship. As an integral part of the CFC experience, the ship is integrated into the communication as a place of life and culture, highlighting the experiential difference offered by CFC Cruises in terms of embarked passengers compared to the competition.
The company’s positioning as 100% French-speaking is also one of the main thrusts of its Social Media communications. The company’s graphic charter and editorial content support this identity, so characteristic of French know-how, to create a singular narrative arc.
In terms of visual ambience, an almost continuous dialogue between immersive photos and graphic creations specific to each itinerary, such as the voyage map including the various ports of call, ensured complementarity. This whole set-up initially offered a thematic universe while awaiting delivery of the website, and subsequently provided a global, evolving presentation of the entire CFC offering.
The future of CFC Croisières remains to be written. With the grand launch of its inaugural cruise in May 2023, there will be plenty of content creation in the form of videos and photographs to make content even more dynamic and provide the highest possible quality of immersion for the cruise operator’s future customers. B2B is not to be outdone either for CFC Croisières. Actions to promote the company’s professions and enhance its employer brand are also in the pipeline. To be continued…
The future of CFC Croisières remains to be written. With the grand launch of its inaugural cruise in May 2023, there will be plenty of content creation in the form of videos and photographs to make content even more dynamic and provide the highest possible quality of immersion for the cruise operator’s future customers. B2B is not to be outdone either for CFC Croisières. Actions to promote the company’s professions and enhance its employer brand are also in the pipeline. To be continued…
Qualitative results / Products
Numerous immersive publications and Instagram reels
Qualitative results / Products
Also, the suggestions communicated to the customer enable him to project himself into a content creation process by proposing alternative but complementary concepts for use within the airport. This use to create intra-identity UGC gives continuity to the red thread principle, while promising easy implementation, with the pedagogy directly informed on the medium. These complementary identities bring even more life to the concept.
The Social Media strategy is based on the complete provision of elements that can be delivered almost immediately. A number of additional actions, which can be deployed over the short, medium and long term, also enable the customer to envisage the support we could provide to amplify coverage and engagement on all the networks studied.
