The customer brief – Customer needs & objectives :
Camping La Plage & Bord de Mer wanted to raise its profile with the family target and boost sales for the 2023 season.
The agency’s response and actions
A brief was created to define expectations in terms of content creation and the messages to be conveyed. It’s important to define the types and number of publications, the frequency of posts, the message to be conveyed, the hashtags to include, the accounts to tag, the redirects to the website…
We selected 5 influencers based on a number of criteria, including the number of subscribers, the rate of engagement of the accounts, the quality of the content created, professionalism and, above all, the values shared by the campsite.
Poussine, Mr Beuz, Chriz Joyz, the 4 vandrouilleurs and Daddy poule signed a contract and stayed at the campsite during the 2022 season to create content on site.
We then produced a report analyzing the KPIs at the end of the missions thanks to screenshots of the influencers’ statistics. The indicators that are taken into account are: reach, impressions of stories and publications, reactions but also the number of views of an article or YouTube video.
Qualitative results / Products
We obtained from the influencers :
- Poussine: 2 Instagram posts, 1 reel, daily stories
- Chris Joyz: 1 Instagram post, 1 reel, 1 TikTok, daily stories
- Mr Beuzz : 1 Instagram post, 1 reel, 1 TikTok, daily stories
- The 4 Vandrouilleurs : daily Stories featuring the beach and seaside campsite, a pack of 40 photos, 1 video on Instagram (vlog type), a pack of 20 video rushes, 3 Instagram posts including the video, 1 article about the campsite, Takeover on the campsite’s Instagram account in stories.
- Daddy Poule: Daily stories
Benefits / Results
The impact of these operations was very positive. A total of 14,746,136 people visited the campsite, which subsequently received booking requests for August 2022 and the 2023 season.
There have also been many positive comments about the campsite on social networks.
We noticed a sharp increase in phone calls and messages on social networks following the influencer welcomes. There was strong interest in the campsite and requests for bookings for next year.
Mélissa Coumelongue, Manager of Camping La Plage & Bord de Mer
