SETO was created in 2013 after 40 years of existence, first as a professional club, then as an association.
Its role is to promote the tour-operating sector with official and institutional bodies, and to defend the interests of its players on issues affecting the future of their profession.

As awareness of the urgency of climate change grows, major industries are coming under increasing scrutiny for their carbon footprints.
The SETO endowment fund was created to provide a complementary collective solution and to encourage others to act.
It helps its members to absorb their carbon footprint through concrete reforestation actions.

To accompany this creation, SETO asked Travel-Insight to create a brand universe to structure the Setosphere brand image in a sustainable way.

Mission complexity :

• Need to unite future patrons,
• Communicate fairly, accurately and objectively about the endowment fund and its activities
• Avoid accusations of greenwashing by potential detractors