In 2021, the Parcs Naturels Régionaux (Regional Nature Parks) initiated a mission to provide support, training and coaching for the development of good collaborations in influencer marketing.
We led and accompanied the PNRs in this brand-new subject for them.

The mission we carried out for the Parcs Naturels Régionaux :

• Who are influencers?
  (Micro-influencers, macro-influencers, influencers,
• Why work with them?
  What objectives do they meet?
• How do they work with brands?
• How do you identify the right influencer to promote your brand or destination?
• Measuring the impact of your influence campaign
• A look back at the Regional Nature Parks operation and the influence operation
• How to draw up a contract with a travel influencer
• Once the collaboration is underway

Influence consulting day

• Analysis of the operation as a whole
• Checking the performance report
• Benchmark of digital and competitive pressure on the operation
• SWOT of the influence operation
• Feedback on the operation, strategic recommendations for improvement
• Summary and support note for NRPs