A content creation mission was set up for the 4 hotels and the MDCV brand estate. Travel-Insight handled social media communications for Château de Berne, Château Saint-Roux, Ultimate Provence and Château des Bertrands.

For the Château de Berne, an Instagram feed was created using pinkish hues to create a graphic universe based on the principle of watercolors.

With the aim of bringing coherence to the MDCV Group’s properties, Travel-Insight has developed a communications strategy to tailor the message to existing and future targets.

Mission complexity :

• Supporting a player whose product is tourism, but also focuses on wine sales.
• Develop knowledge of grape varieties, harvesting methods and the specific characteristics of the customer’s red, white or rosé wines.
• To keep in step with alcohol policies stemming from the Evin law, and regulations in the United States, since a promotional campaign in a major delicatessen chain was deployed over the Christmas period.