Training – Taming and seducing Google and its tools

[mkdf_section_title title=”referencing, mastering google ads and understanding analytics” title_color=”” title_text_transform=”uppercase” title_text_align=”center” margin_bottom=”” title_size=”medium”][mkdf_section_subtitle color=”” text_align=”center” text=”Training for travel professionals & tourist destinations” width=””]

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We offer 3 training courses to become a Google expert

Each of our training courses has a highly operational theoretical part and a practical part to immerse each trainee in real-life learning.

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1/ Mastering Google Ads in tourism

• Search Engine Advertising (SEA)
• Google Ads (AdWords): understanding the interface
• Creating a Google Ads (AdWords) campaign
• Write effective ads to stand out from other travel agencies or TO competitors?
• Google Ads (AdWords) tools
• The Display Network
• Remarketing on the Display Network
• In conclusion, how can you avoid the pitfalls and create effective lead generation campaigns?

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2/ Mastering SEO / Writing for the web

• omprendre et exploiter les spécificités du Web
  • The web and its evolution
  • Web reading behaviors for travel
  • The reflex to stop writing for oneself and start writing for research
• Optimizing copywriting for SEO
  • The importance of key expressions in SEO and search results
  • HTML tags and netlinking
  • Seducing search engines
• Organizing and structuring information on the web
  • Designing your web tree according to your SEO needs
  • Have an editorial line and know your semantic fields
  • We all have a logic of experience and page reading
• Writing texts and choosing links
  • The basic rules of writing and how to prioritize your content for maximum SEO impact
• Conclusion: The golden rules of SEO

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3/ Google Analytics training

• A reminder of web fundamentals and visitor trends
  • Where do visits to my website come from?
    Understanding SEO / Search engines / SEA
  • Why track website statistics?
• The basic statistics you need to know :
  • Page view, visit, visitor / Referrers / Traffic sources / Bounce and bounce rate / Loyalty, acquisition, frequency, recency
• Installing, using and mastering Google Analytics
  • Install Google Analytics.
  • Your account dashboard
  • The different types of website activity measurement
• Learn to read and use the various reports
  • Visitors (geographical overview, new vs. known, trends, loyalty, hardware/software used, etc.).
  • Traffic sources (origin, impact, keywords, campaign, SEO…).
  • Content analysis (most visited pages, details by title and URL, destination and exit pages, etc.).
  • Targets (conversions, target value, etc.).
• Create website visit reports

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Who should attend?

This course is designed for anyone wishing to use influencer marketing services to promote their brand through bloggers, influencers, celebrities …

• Company manager
• Social media communications manager
• Digital communications manager
• Commercial relations/sales manager

Training location :

Training can take place on our premises, your premises or anywhere in the world.

Course duration :

Each course lasts one day, i.e. 7 hours.

Training prerequisites :

There are no absolute prerequisites: we cover the basics of each topic from the outset, so that nothing is left out and we provide an overview of all existing techniques and tools.

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For further information & quotation