On May 24, during the Cannes Film Festival, the World Bloggers Awards were held for the first time.
They were organized by City Life Media, an international group producing television programs and advertising in France.
Over 102 million people worldwide followed the event.
The aim was to reward the best influencers, taking into account every specialization, every platform and, above all, every country in the world.
A total of 200 finalist influencers gathered in Cannes for the awards ceremony, which took place at the Hotel Martinez during a gala dinner.
Among the countries represented by influencers were the United States, Brazil, Ukraine, Great Britain, India, China, Italy, France, the United Arab Emirates, etc…
The World Bloggers Awards were a success, as the president of the jury claims to have received 3,000 entries.
Influencer selection criteria were as follows:
- number of followers, activity…
- quality of content, ideas, editorial line, creativity
- the engagement rate of their community, but also the influencer’s commitment to their audience, their reactions, their honesty…
Influencers competed in a defined category.
There were 42 different categories.
These included best glamour influencer, best celebrity influencer, best food influencer, best beauty influencer, best style influencer, best haute couture influencer, best entertainment influencer, best model influencer, best technical influencer, best lifestyle influencer, best fashion business influencer, best comedy influencer, best sustainable influencer and finally King of Instagram Grand prix.
The 14 finalists were as follows:
Best Glamour Influencer.
She is a Swedish model, actress, singer and presenter.
712K followers on Instagram
He is nicknamed Salt Bae for his meat seasoning technique.
He is a Turkish butcher, chef and restaurateur. 22.1m followers on Instagram
Best food Influencer.
He is an American reality TV personality and entrepreneur.
He is also known for being friends with Kim Kardashian West and thus making frequent appearances on the Kardashians’ show.
He posts on his Instagram @foodgod about his culinary adventures in high-profile locations.
3.1m followers on Instagram
Best Beauty Influencer.
Through her content, she shares her passions such as fashion, travel, lifestyle…
1.3m followers on Instagram
Best Style Influencer.
She’s nicknamed the world’s most beautiful grandmother.
In fact, Zaklina looks 30-35 when she’s actually 50.
Her allure and incredible style have made her very popular on Instagram.
515K followers on Instagram
Best haute couture Influencer.
Karolina democratizes haute couture on Instagram.
Her account features fashion inspiration, her travels…
163K followers on Instagram
(aka BB): Best entertainment Influencer.
Originally from India, he is an actor, singer and songwriter.
He began to make a name for himself for his Youtube channel BB Ki Vines and by being the first Indian to reach 10 million subscribers in 2018.
22m followers on Instagram
He is a very popular Indian Youtuber.
He makes humorous videos. 15m followers on Instagram
Best model Influencer.
Sharon is a model, journalist and jewelry designer.
She hails from Venezuela.
434K followers on Instagram
Best Technical Influencer.
Better known as Technical Guruji, Gaurav is a Youtuber based in Dubai.
14m followers on Instagram
Best Youth Influencer.
Sasha is Ukrainian and has a Youtube channel on which she shares vlogs, DIY and fashion content.
1.6m followers on Instagram
Best Lifestyle Influencer.
She is a TV host and journalist of Russian origin.
She produces IGTV with skincare and make-up tutorials.
6.3m followers on Instagram
Best Fashion Business Influencer.
Anna is a model, entrepreneur and TV presenter.
She also won the Miss Ukraine Universe 2014 competition.
755K followers on Instagram
Best Sustainable Influencer.
She’s a Swedish teenager and climate activist.
1.5m followers on Instagram
And finally, the grand prize went to Gianluca Vacchi King of Instagram.
He’s a wealthy Italian businessman who’s creating a buzz on social networks.
12.5M followers on Instagram