For almost 2 years now, you’ve entrusted us with the management of your blogger and influencer relations in order to develop your appeal on the French market.
Here’s a look back at this collaboration.

Can you introduce yourself and tell us more about your position at citizenM?

Let me introduce myself, Rebecca, I’ve been working in the Sales department at citizenM hotels since the end of 2018.
I’m mainly in charge of the French website and brand awareness in the French market.

What are the current challenges for a brand like yours in terms of digital communications?

citizenM hotels is still largely unknown.
Our main objective is therefore to develop brand awareness via various digital media, adapting as much as possible to different markets.
We strive to differentiate ourselves by creating original and creative communication, highlighting our assets such as the ideal location of our hotels in the world’s major cities and the high technology in our rooms.

Why did you use influence tactics two years in a row?

Today’s communication is essentially digital.
Most travelers consult blog articles, social network accounts and comments on various sites to get the best recommendations before setting off on their trip, whether for business or pleasure.

We’ve therefore decided to set up influencer operations with you to expand citizenM’s reputation by collaborating with various influencers with a profile corresponding to the brand so that they can share their citizenM experiences via their social networks.

What have these operations brought you and what have you been able to learn from them?

Most of these operations have been a success, depending on the people chosen for these collaborations, providing good visibility through qualitative content, photos and videos, explanations and the sharing of their experiences through their social networks and blog articles.

How were the results of these operations measured?

We were able to measure the impact of these operations by taking into account the traffic redirected to our site via stories posted and links published in blog articles, as well as by the increase in the number of followers on our Instagram account.

What did you get out of it?

This type of campaign on the French market was a first for us, and we’ll remember it as a good experience with Travel Insight.
We chose a variety of quality influencers, most of whom were reliable when it came to publishing content, and the results were quite satisfactory.