Brief & destination issues

Paradiskithe second largest ski area in the world, is made up of 3 resorts: La Plagne, Les Arcs and Peisey Vallandry.

For the 2nd year running, the ski area has renewed its trust in us for its digital communication and wanted to carry out a blogtrip with 5 French influencers to develop the visibility and awareness of the entire ski area. In addition to a social media communication plan & video content production, it is necessary to include influencer marketing in their communication strategy to help the domain stand out from its competitors, but also to create embodied content that will allow our audience to project themselves on the slopes!

The agency’s creative position

5 influencers were selected based on several criteria: their professionalism, the quality of their content, the engagement of their Instagram account and their regularity…

Goldie Blondie, Santa Mila, Bonjour Darling, Paris explorer and Eddy Papeoo set off from March 7 to 10, 2022 to discover Paradiski and share their experience with their communities. Their profiles were diverse, for example: a very natural influencer from the South-West with a passion for board sports of all kinds (Goldie blondie) and a Parisian influencer who made a name for himself with his magnificent photos of Paris (Paris explorer). The aim was to reach different target groups with this operation.

Next, a program was created to give influencers a real experience of the ski area, with thrilling activities to encourage the production of “wow” content: bobsleigh, first tracks, snowboarding lessons, and a ride on snow groomers to the Little Red Riding Hood restaurant for a typical meal. The aim: to make a lasting impression and position the resort as the must-see ski area.

The content produced covers the entire program, highlighting Paradiski and the advantages that can only be found in this area.