Thalasso N°1 & Ôvoyages are two historic tourism brands that are now seeking a better understanding of their sector positioning.

Thalasso N°1 is the tour operator specializing in the wellness market in France; the historic leader in France in the wellness segment.
Ôvoyages is one of the top 3 general tour operators in France, offering medium- and long-haul destinations.

Brands operating in the club or Thalasso segment are keen to assert a positioning that is seductive, impactful and becomes a reflex for their core target travelers.

The aim is to be easy to understand and recognize, when discovered and communicated, a symbol, a group, a community, a positioning that speaks to all.

Mission complexity :

• Modernize the image of a player in a sector with an outdated image
• Communicating a dynamic image for a relaxation and wellness sector