Federating, engaging and animating: this is the show’s credo, as part of a 360° dynamic.
To offer tourism professionals a way of promoting their business through interesting videos, arousing the curiosity and commitment of the community in a modern, up-to-date format.

The Canap’ d’IFTM featured the testimonials and experiences of the biggest names in leisure and business tourism, who shared their views on the challenges of today’s market, and their internal and personal developments.
It’s a collection of stories and confidences perfectly in tune with the conversational challenge of social networking: to create an open space for discussion and inspiration.
The format, adaptable at will, then spread to live formats, live at the show, as well as a “home-made” version, allowing anyone to provide their own testimonial – perfect portability!

Mission complexity :

• The agency acts as production manager
• The involvement of an art director to design the decorative elements of the videos (production of the door, decor, etc.).
• Reactivity to the year’s highlights to produce storytelling-based products