The customer brief – Customer needs & objectives :

The major challenge: to support the sector’s recovery by highlighting the added value of tourism professionals: tour operators, travel agencies…

The aim was to encourage the audience to call on a tourism expert to organize their next trip.

The answer we came up with & Actions taken :

We then created a 2-week broadcast strategy for Entreprises du Voyage’s “leisure time” campaign to stimulate the spring-summer season for industry professionals. Initially, we defined the target audience, prepared the editorial content, and set up a coherent schedule while allocating the budget.

It was launched after the first round of elections, featuring the ousted candidates.

We then distributed these 10 visuals on Facebook and Instagram with 3 advertising objectives: coverage, interactions and traffic.

And finally, we measured the results by producing a campaign report with the KPIs tracked.

Qualitative results / Products