After more than 30 years of experience, luxury travel agency GR Tourisme decided to reinvent itself.
It called on Travel-Insight to redesign its brand and assert an identity more in tune with what it is today.

Mission complexity :

• Represent the evolution of GR Tourisme and its vision of luxury travel
• Represent the experiential asset in the brand’s DNA, previously absent, in addition to emphasizing made-to-measure, top-of-the-range services and service excellence.
• Find a name that reflects the new brand identity and its avant-garde spirit
• Enhance the brand’s core values: excellence, experience and exception.