To further explore the wonders of the Argentine destination, our Trade & PR team organized two lunchtime workshops, one in Milan on October 9 and the other in Lyon on October 6.
These meetings provided an excellent platform for showcasing the range of tourism offerings available in this destination and raising the profile of this Latin American jewel.

Our main objective was to create a pleasant environment conducive to training sales teams to effectively promote Argentina in the French and Italian markets.

The program:

• 12pm: Welcome with a gift
• 12:15pm: Presentation of wines to be served during lunch
• 12:30 pm: Travel to Argentina, its landscapes and the generosity of its people
• 12:45pm: Beginning of the workshop with tasting of specialities and wines
• A surprise draw at the end of the workshop