Exploris is a new expedition cruise company arriving on the French market in September 2022.
To mark the opening of sales, Exploris commissioned Travel-Insight to support its launch in the French-speaking media.

The agency’s response and actions:

• Identify the location of the press conference
• Conference organization
• Guest list: targeted B2B and B2C media (tourism, cruising)
• Invitation creation, dispatch and follow-up
• Welcoming journalists at the conference
• Creation and distribution of a press release and press kit
• Follow-up on spin-offs and interview requests