The brief
The Gekko Group (Hcorpo, Teldar Travel, Infinite, Miles Attack, Miles & Act and Gekko Technology) After a certain period of silence, the Gekko Group has decided to resume its communications activities, in order to raise its profile and consolidate its position in the French professional market.
A multi-faceted group that has been steadily expanding since 2009 for tourism, business travel and leisure professionals. A formidable expertise that seduced the Accor group with the acquisition of a majority stake in 2018.
At a time when the tourism sector is regrouping to refine the adoption rates of their tools, it is important for the group to reposition itself in a context where competitive pressure is high.
The agency’s response and actions
The agency began by setting up a communications plan in the trade press to relay the Group’s news and development. Numerous news items for business and leisure travel professionals.
This basic system will be strengthened by additional actions to ensure the Group’s positioning in its market:
- Development of an action plan and release schedule
- Creation of a general press kit on the Gekko Group
- Creation of qualified press files
- Identifying speaking opportunities
- Relaying information to the B2B, business and travel press
