HP Communication, founding organization of the Salon International de la Plongée Sous-Marine, mandated Travel-Insight from September 2022 to January 2023 to ensure and develop media coverage of the 24th edition of the Salon International Plongée Sous-Marine, held from January 6 to 9, 2023.
The objective was to promote the Show to the French and French-speaking press, in order to increase the number of visitors and awareness of the Show.

The show proved to be a great success, with 60,500 visitors, up 35% on 2022.

The agency’s response and actions:

• Development and management of the show’s press strategy from September 2022 to January 2023
• Create a list of target journalists
• Production and distribution of 6 press releases and 1 press kit
• Organization of a press conference
• Management of incoming requests and solicitations from journalists
• Press accreditation management before and during the show
• Managing the show’s press area
• Reporting and impact analysis