IFTM Top Resa is the annual meeting place for leisure, business and MICE tourism professionals.
The show’s expertise, supported by its exhibitors and visitors, has made it a must-attend event for the national and international tourism market for over 40 years.
IFTM Top Resa has entrusted Travel-Insight with the management of its press relations in order to increase the show’s visibility in the general and specialized media.

The agency’s response and actions

• Development and management of the show’s press strategy from January 2022 to October 2022
• Create a list of target journalists
• Production and distribution of 11 press releases and 3 press kits
• Organization of a press conference
• Management of incoming requests and solicitations from journalists
• Press accreditation management before and during the show
• Management of the show’s press area (online and on-site)
• Reporting and impact analysis