The German National Tourist Board, in partnership with the Leipzig Tourist Office, has commissioned Travel-Insight to organize two press trips to discover this eastern German city, its culture, heritage and gastronomy, as part of the launch of the Paris – Leipzig route operated by Vueling.

The trips were organized in November 2021 and April 2022.

The agency’s response and actions:

• Invitation to targeted, qualified journalists
• Coordination of the trip with the German National Tourist Office
• Preparing the program with the Tourist Office
• Spin-off monitoring