Since 2016, the Agence d’Attractivité de Toulouse Métropole has represented both the Office de tourisme, responsible for promoting Toulouse Métropole as a four-season tourist destination, and the Bureau des tournages, which highlights the unique film sets offered by the Toulouse metropolis.

The agency commissioned Travel-Insight’s Public Relations department to highlight the actions undertaken by these two entities.

The agency’s response and actions:

• Create a list of targeted journalists
• Organization of a press conference in Paris, in the heart of the Samaritaine department store
• Production and distribution of press releases and a thematic press kit
• Regular emailings based on the latest news
• Share and relay news related to the Attractiveness Agency on your social networks
• Reporting and impact analysis