San Marino, the world’s oldest republic, is a micro-state in Italy known for its historic charm and picturesque landscapes. The Tourist Office aims to highlight the special features, traditions and typical products of the Former Land of Liberty by promoting the rich calendar of cultural and sporting events and meetings, as well as participating in the main trade fairs and events in this field.

To raise its profile on the French market, San Marino Tourisme commissioned Travel-Insight to manage press relations for its first participation in the IFTM TOP RESA 2023 trade show.

The agency’s response and actions:

• Development and management of press strategy
• Create a list of target journalists
• Production and distribution of 2 press releases
• Management of incoming requests and solicitations from journalists
• Interview organization and management
• Reporting and impact analysis