The Egyptian Ministry of Tourism and Antiquities, via its European agency MCGlobal, has commissioned Travel-Insight to manage its winter campaign on the French market.
The aim was to highlight the destination’s advantages for retirees and digital nomads on long stays.

The agency’s response and actions:

• Development and management of press strategy
• Create a list of target journalists
• Production and distribution of 4 press releases on various themes related to the Winter campaign
• Organization of a press trip
• Organization of a press conference on the occasion of the Ramses exhibition in Paris
• Management of incoming requests and solicitations from journalists
• Reporting and impact analysis