Situated in the Val d’Oise, on the outskirts of Paris, Royaumont Abbey is an escape destination that attracts tens of thousands of visitors every year. Royaumont Abbey is a jewel of Gothic art surrounded by remarkable gardens, which Louis IX (the future Saint Louis) had built in 1228.
Located less than an hour from Paris in the Val d’Oise region, it.
The Royaumont Foundation preserves and enriches this heritage, revitalizing it by welcoming, supporting and accompanying music and dance artists.
The abbey’s teams commissioned Travel-Insight to manage its press relations, present its new products and increase its media presence in the French press.

The agency’s response and actions:

• Development and management of press strategy
• Create a list of target journalists
• Production and distribution of 8 press releases
• Press launch of Jardin des 9 Carrés’ new exhibition “Des Arbres & des Hommes” (Trees & People) (press release and press visits)
• Organization of group and individual press tours
• Management of incoming requests and solicitations from journalists
• Management of a partnership between IFTM Top Resa and the Bibliothèque Musicale La Grange-Fleuret (Fondation Royaumont)
• Reporting and impact analysis