EL AL Israel Airlines was established in 1948 as the national carrier of the State of Israel.
The company leads the country’s passenger and cargo air transport sector.
The EL AL fleet comprises 45 aircraft and flies its passengers to 36 destinations worldwide on direct flights, and thousands of connections thanks to codeshare agreements with other airlines.

EL AL chose to entrust its press relations tò Travel-Insight agency to highlight the airline’s strengths on the French market, relaying key news by creating content tailored to B2B and B2C media.

The agency’s response and actions:

• Development and management of press strategy
• Create a list of target journalists
• Production and distribution of press releases
• Editorial and graphic production of the press kit
• Organization of group press trips
• Management of incoming requests and solicitations from journalists
• Reporting and impact analysis