VisitArgentina is Argentina’s official tourism promotion agency, also known as Instituto Nacional de Promoción Turística (INPROTUR), responsible for promoting Argentina as a tourist destination, both nationally and internationally.

The Spanish agency 2013 Think Tank, in charge of organizing IFTM TOP RESA 2023, entrusted us with the task of providing PR support for Argentina’s inaugural participation in this B2B trade show.

After the show, we organized two workshops in Lyon and Milan to continue promoting this destination.

The agency’s response and actions:

• Creation of a list of targeted journalistsProduction and distribution of a press release prior to the exhibition
• Organization of a press conference
• Preparation of a presentation to be distributed at the press conference and as a follow-up to the journalists present.
• Creation of postcards with QR code to access all press tools
• Reporting and impact analysis