Miravita is a new brand from Saberatours, an expert in tailor-made travel and organized tours for over 45 years.
Miravita specializes in à la carte cultural and human travel and escorted tours in Armenia, Georgia, Uzbekistan, Jordan, Egypt, Lebanon, Thailand and Vietnam, among others.

Saberatours commissioned Travel-Insight to help them launch this new brand to the press.

The agency’s response and actions:

• Create a list of targeted journalists
• Organization of a press conference
• Organization of a press trip
• Production and distribution of press releases and a presentation press kit
• Raising journalists’ awareness through regular meetings and follow-ups
• Reporting and impact analysis