Azureva is the French specialist in family and friends holidays, operating establishments since 1952.
The brand offers short breaks and week-long stays all year round throughout France.
Today, Azureva has a total of 34 proprietary destinations and 28 partner destinations.
Following the Covid-19 crisis, what are the Group’s challenges for the 2021/2022 season?
Meet Bruno Mounier, Azureva Sales and Marketing Director
1 – Could you briefly introduce yourself and your mission at Azureva?
My mission is to define Azureva’s sales, marketing and digital strategy to ensure its development and increase its reputation, while implementing external communication actions in all the markets we wish to address.
2 – What is the history of Azureva?
Azureva is one of France’s historic players in the tourism industry, rooted in the SSE sector. It grew out of ‘Vacances PTT’, and has built up its business step by step through the creation and operation of numerous vacation sites in the most beautiful regions of France.
3 – How did you enjoy the summer season?
After 2 years of severe disruption due to the health crisis, the summer of ’21 brought us a wonderful upturn, with results exceeding our forecast budget and an increase that enabled us to exceed our 2020 sales target by more than 10%.
4 – In 2021, you will open the Hotel du Parc in Hossegor. Can you tell us about this project?
This hotel, entirely restored in the “belle époque” style, is fast becoming one of the most popular addresses on the Basque Coast, in Hossegor, on the Lac Marin.
With its charm, gourmet restaurant and spa, it’s one of Azureva’s jewels in the crown, and the promise of a consistently remarkable stay.
A must-see.
5 – What are Azureva’s objectives for 2021/2022?
Azureva needs to assert its image as a specialist in vacations in France, offering immersion in the most beautiful regions for great experiences to be shared with friends or family, while (re)discovering the local wealth: nature, culture, gastronomy and sport.
6 – Why did you choose Travel-Insight to help you manage your social networks, influence operations and content creation?
Travel Insight is a serious, responsive agency that has been able to think outside the box and adapt its offering to the specificities of our business, while at the same time carefully mixing the content proposed to address the expectations of both leisure and corporate targets.
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7 – What message would you like to convey to French tourism professionals and travelers?
The diversity of Azureva’s offer and products, and the quality of the services we provide, guarantee successful stays and new experiences to share in exceptional territories.
8 – The final word?
Going away with Azureva means going far and staying close, enjoying the extraordinary richness and diversity of France.
