Today, TikTok is becoming an essential social network for reaching a new target, distinguishing yourself from the competition, and developing your messages and image. With the ultra-fast emergence of the platform, many players have yet to establish themselves on it. A unique opportunity for your organization to stand out from your competitors!

TikTok, the most downloaded platform in 2022

TikTok is a platform with particularly innovative creative proposals. With its short formats, original editing and, above all, the strength of its algorithm, TikTok has become one of the world’s leading social media platforms. TikTok is the fastest-growing social media platform in the world, and its data prove it. TikTok exceeded 1.7 billion active users at the end of 2022.

The amount of time spent on the app is impressive: there are 200 million hours spent on the app per day, compared with “barely” 20 million hours spent watching Reals on Instagram, its big competitor.

TikTok requires great reactivity: new uses and codes change very quickly, with a very powerful algorithm and new features as explained in our article here . TikTok was the most downloaded application in 2022, which only reinforces its importance for establishing good communication. What’s more, 63% of 16-25 year-olds say they spend at least 1 hour a day on TikTok, and 7% more than 5 hours a day.

Today, this platform appears to be indispensable for distinguishing itself from the competition, as young people use it as a search engine for future purchases or to discover destinations for their next trip.

According to a study conducted by Walnut Unlimited, 77% of the platform’s users say it inspired them to choose a destination or purchase a travel-related product. Equally, 49% have booked a trip or purchased a product after being inspired by content seen on the social network.

Why set up on the TikTok platform?

If you want to diversify and rejuvenate your target audience, TikTok is the perfect platform for you! In fact, the majority of TikTok users are from generations Y and Z.

TikTok in a few figures :

– 9 million daily users in France

– 14.5 million monthly active users, 3 times more than in 2020

– 3.4 million daily users are between 15 and 24 years old

– 56% of users are women

– Between 2021 and 2022, TikTok’s annual sales will increase 11.4-fold.

Best practices on the platform

TikTok is a platform where creativity and diversity of content are the order of the day. However, there are a few basic rules to follow if you want your content to perform well!

1: Have a publishing rhythm

As with other platforms, it’s important to publish regularly. Not only does it help you establish a lasting presence on the social network, it also allows you to set up meetings with your community, who will regularly consult your latest posts.

2: Create content specific to TikTok

TikTok’s algorithm is sensitive, and prefers videos whose content has been specially designed for the platform rather than mobilized on several networks at the same time. This takes more time to produce, of course, but performance is all the better for it!

3: Only one subject per video

User attention spans are very short. In fact, we generally note no more than 2 seconds of attention per user. So you need to grab their attention quickly, and get to the essential information. So it’s better to deal with a single concept and talk about a single location in a video, rather than trying to make all-encompassing videos.

4: Mobilizing Trends

This is the strength of TikTok and its algorithm: the mobilization of Trends by users from all over the world, who respond to each other from video to video. Adapt them to your content, and the algorithm will be all the happier for it!

5: Identify your content

Create your hashtag and indicate your geolocation to make it easier for your content to appear in other people’s feeds.

6: Involve Internet users

Whether it’s mobilizing the content produced by Internet users on your account, or helping them to escape through your content, they need to be able to project themselves. Your content needs to make them feel emotion and sensations. The aim is to make them want to experience what you’re showing them. Highlight your destination’s heritage, crafts, landscapes and culture. Also, avoid institutional content, which users consider too formal and cold for TikTok.

Performance with TikTok

TikTok’s high-powered algorithm gives special visibility to the players on the platform. This means that the publication of a video can elevate accounts of complete strangers to the rank of accounts with millions of subscribers.

Travel-Insight advises its customers to adopt this high-performance platform as part of their communication strategy. With new creative possibilities, increased visibility, different messages and targets, this social network offers many advantages.

TikTok needs to become a more prominent communication tool in tourist destinations’ marketing strategies, given its high popularity and conversion power with customers.

Thanks to the exponential growth of its community, the platform’s strike force continues to expand. Long categorized as an app for teenagers, Millennials are now using it in ever greater numbers.

Today, it’s more than just a social network. In fact, it’s a veritable search engine. Gen Z no longer uses the traditional Google and other search engines to find information, inspiration or potential purchases. In the USA, TikTok offers stores directly on the network, transforming it into a shopping platform.

To ensure the best possible performance, we advise you to start using the TikTok platform right away.