Sologne is a natural region of France, 2 hours from Paris.
It’s the perfect place to enjoy authentic experiences.
There’s so much to discover in Sologne, from cultural visits to nature hikes and Sologne delicacies.
How do you promote all the tourist attractions this destination has to offer?
What levers can we use?
Meet Marion Rouillat, Sologne Tourisme Project Manager
1 – Can you tell us a little about yourself and Sologne Tourisme’s mission?
I’m Marion Rouillat, Sologne Project Manager.
I’m in charge of the Sologne brand: coordination of tourism players, internal and external communication, and coordination of the network of brand ambassadors.
The Sologne brand is a tourism brand designed to raise the profile of our beautiful region.
The Sologne region spans 3 départements.
The Brand enables us to coordinate all tourism stakeholders, even if they are not located in the same département, and thus to break away from administrative boundaries.
The brand is there to raise awareness of the Sologne region and increase its reputation through communication initiatives, but also to support ambassadors (networking, qualification of the offer, training, etc.).
2 – How was the summer season for the destination?
We don’t yet have the official figures, as they have to be pooled across the 3 départements.
But according to the Tourist Offices I speak to regularly on the phone, the summer season got off to a rocky start, but remains very positive overall, with figures higher than 2019.
We have mainly benefited from French customers looking for a “nature” break during the summer.
3 – You’ve chosen to create 2 generalist videos. What are their objectives and targets?
See this post on Instagram
We had two main objectives: awareness and clichés.
We wanted to show a real and natural Sologne, far from the stereotypes it may have.
What’s more, we wanted to put it on replay platforms for Paris / Ile de France.
For the brand, we have 2 target customer groups.
Active senior citizens who come to Sologne with their friends or grandchildren, and chic-classic Parisian thirtysomethings who come to Sologne for a few days to disconnect from the hustle and bustle of Paris.
4 – Why did you choose Travel-Insight to help you produce these videos?
The response to the brief was clear and precise.
The agency immediately understood the brand’s universe.
For us, the proposed scenarios were in line with the brand, its targets and differentiating factors.
The references were important to us.
What’s more, we got the feel for them right away.
5 – What are Sologne Tourisme’s future projects and objectives?
We now have a high-quality video and photo library.
We hope to continue promoting our beautiful region through “digital” actions on social networks and streaming.
We also attach great importance to the networking and training of our ambassadors, in order to meet the requirements of our target clientele.
We will therefore continue to focus on these areas too.
6 – What message would you like to convey to French tourism professionals and travelers?
Sologne is an ideal destination for combining cocooning, gastronomy, heritage and nature.
Its proximity to the capital makes it an ideal escape for a few days.
Far from stereotypes, come and recharge your batteries in Sologne, and enjoy the simple things in life.
7 – A final word?
Don’t hesitate to visit our website: www.sologne-tourisme.fr to discover the destination and the world of the Sologne brand.
