Created in 2023 by Saberatours, tour operator Miravita, which has its own e-commerce site, aims to simplify travel and escorted tours to enable its travelers to become more than just visitors.

Thanks to a team of experts with over 20 years’ experience in flagship destinations in the Caucasus, the Middle East, Central Asia and the Far East, Miravita offers in-depth knowledge of the travel industry, cultural tours and close-to-home experiences.

With just a few weeks to go before its first press conference, the Miravita teams are in full swing to make this launch a memorable event.

Rafi Baghdassarian, Miravita’s Sales Director, answered Travel-Insight’s questions.

1- Can you tell us a little about yourself and Miravita’s mission?

I grew up in the world of travel. After training in economics, management and finance, and various professional experiences in market finance and commodities trading, I joined the ranks of the family business in 2012. Since my arrival, I’ve been involved in a number of missions, including redesigning the Saberatours website, designing the various programs produced by the agency, selling plane tickets, packages and cultural tours.

Now Saberatours’ Sales Director, with 12 years’ experience in the company, I and my colleagues created Miravita to take the Saberatours group into a new era.

Miravita’s mission is to enable as many people as possible to meet and understand the world, thanks to a rich program of cultural and human travel, designed with full knowledge of the destinations on offer.

Because every experience is more memorable when it’s shared, our customers will meet like-minded travelers at every stage of their stay. Miravita trips are an invitation to meet other travellers and the communities they visit.

2- What are your main lines of communication?

Today, we have 3 main lines of communication.

First of all, social networks where we are active on Instagram, Facebook, LinkedIn, and Pinterest. I invite you to check out our Travel-Insight pages, which are regularly updated with beautiful art direction!

We also work on Internet referencing, which is essential if you want to exist on the web.

Last but not least, we are now starting to communicate with the press.

3 – Who are your targets?

Our targets are on average between 55 and 75 years old, and are therefore (young) retirees or working people at the end of their careers, still in good physical and mental shape. Affluent without necessarily being wealthy, they love to travel and devote a dedicated budget to it. For them, travel is above all an opportunity to discover the world, its diverse cultures and its sometimes thousand-year-old heritage.

4 – What destinations do you offer?

For Miravita’s launch year, we are offering IRMs in Armenia, Georgia, Egypt, Jordan, Lebanon, Thailand, Uzbekistan and Vietnam on our e-commerce website.

Of course, we also offer à la carte tours to these destinations.

Other destinations are currently being studied and implemented.

5 – How are preparations for your launch going?

The preparations are, I must say, manifold!

But they are going well, thanks in part to a team motivated internally by this major project involving all our employees, and in part to the responsiveness of our external partners, with whom we enjoy a fruitful relationship.

5 – How do you want to stand out from the competition?

First of all, Miravita is a brand created by Saberatours, founded over 45 years ago, which represents a real guarantee of quality and expertise in the world of travel.

The fruit of our many years of experience, we have concocted tours that combine quality services with competitive prices. Most of our tours offer guaranteed departures for 2 people or more. Our aim is to present all our expertise in the simplest possible way for the traveler.

But above all, as our brand signature, “Cultural and human travel”, states, we work to integrate a human dimension into most of our tours, including meetings with locals, visits to solidarity NGOs, or participation in agricultural workshops, for example.

We offer high-quality, competitively-priced organized tours that will leave Miravita travelers with both cultural and human memories.

As far as the technical side is concerned, our merchant website is uncluttered, contains the essential information needed by travellers, and is technically up to date and easy to use for web surfers. For the majority of our guaranteed departures, travelers can choose their air transport directly from 8 provincial cities.

7 – Did you take CSR issues into account when creating Miravita?

We have already signed 2 agreements with NGOs to finance projects that will take place in 2024.

The first is with the Fonds Arménien de France, which we are supporting in a project to supply drinking water to a village in southern Armenia.

The second with GRET in the Pu Luong nature reserve in Vietnam, to help promote the role of ethnic minority women in the sustainable management of natural resources and the creation of ecotourism activities.

We are in the process of concluding other partnership projects as well.

8 – Why choose Travel-Insight to manage your press relations?

We were already working with Travel-Insight, who did the branding for the Miravita brand, as well as handling our communication on social networks. We’re very satisfied with their work!

When the agency subsequently offered to manage our press relations, we naturally accepted the proposal with complete confidence.

9 – The final word?

Miravita in 3 words: culture, humanity, simplicity!
To find out more about Miravita, click here.