Corsair is a French airline operating scheduled flights to the Caribbean (Guadeloupe, Martinique, Punta Cana), the Indian Ocean (Reunion, Mauritius and Mayotte), Africa (Ivory Coast) and Canada (Montreal). Corsair operates from Paris/Orly, Lyon, Marseille, Bordeaux and Nantes.
Today we meet Laura Paris, Webmarketing Manager at Corsair.
1 – Can you tell us a little about yourself and Corsair’s mission?
I’m Laura Paris, I joined Corsair in February 2020, three weeks before the first lockdown and the total halt to travel. My role is to orchestrate the webmarketing team in charge of acquisition levers, social networks, content and influencer marketing.
2 – How did you cope with the health crisis during the shutdown?
During the health crisis, numerous cargo operations were set up between France and the French overseas departments and territories to transport equipment and medical teams.
3 – Of the many destinations you serve, which are the best-selling in 2022?
As webmarketing manager, I’m asked to set up influencer operations to promote our beautiful destinations. This year, the most popular destinations with influencers are: Mauritius (closed for a long time during the covid), Martinique and Punta Cana.
4 – You’ve decided to expand your offer by opening 3 flights to Punta Cana. Can you tell us about them?
Given the success of the Paris-Orly/Punta Cana route, we have decided to open 3 frequencies on this route. It’s a dream destination where our customers enjoy an unforgettable trip to the heart of the Caribbean. The Dominican Republic’s magnificent beaches, year-round summer climate and its capital, Santo Domingo, a UNESCO World Heritage Site, make it a must-visit Caribbean island that continues to attract tourists.
5 – Why did you choose to work with Travel-Insight to organize a blogtrip to the Dominican Republic in December 2021?
I met Travel-Insight at the Top Résa 2021 trade show, and they told me about their expertise in influencer marketing. What’s more, as the agency is responsible for clients in the tourism sector, it was only natural to choose them.
6 – Do you have any future plans for 2022?
This year, we are continuing the renewal of our fleet that we began during the health crisis. This project is a concrete expression of our ambition to actively contribute to the energy transition in air transport, a major challenge for the sector.
Today, Corsair has a fleet of 9 aircraft. We have already received 4 new A330neo and we will receive the 5th by May 2022. The 4 A330ceo will be renewed by the end of 2024. Our airline will then have the youngest fleet on the market, with an average age of 2 years.
The new Airbus A330neo’s environmental performance is a clear improvement on that of previous-generation aircraft, with a 25% reduction in fuel consumption and CO2 emissions per seat, and a 60% reduction in noise footprint.
At the same time, we are continuing to diversify our network in 2022. In addition to opening routes from the provinces (Bordeaux / Pointe-à-Pitre, Lyon / Pointe-à-Pitre, Nantes / Fort-de-France, Lyon / Marseille / La Réunion / Mauritius), we are also opening new destinations from Paris-Orly this summer: Montreal (Canada) and Bamako (Mali).
Finally, social networking activities will be carried out throughout the year on various themes: on-board gastronomy, fleet renewal, wifi and connectivity, etc. Stay tuned!
7 – What message would you like to convey to French tourism professionals and travelers?
We have long been the partner of tour operators and travel agencies. At the beginning of 2022, we unveiled a new signature echoing the quality of our product and service: “Corsair, travel in good company”.
This new signature reflects the attention paid by the company’s employees to meeting passengers’ needs and expectations, both in flight and on the ground. Corsair is thus demonstrating its ambition to become the most recommended airline on its destinations, and is committed to continuing to give its full attention to the quality of its service for its customers, as well as to its partnership relations with all players in the tourism industry.
8 – The final word?
Travel in good company with Corsair.
