As we know, the snack-video format works very well on social networks, and the new Instagram algorithm is very fond of it, favoring the spread of Reels in terms of reach to the detriment of so-called “classic” photo posts.

More than ever, Instagram is keen to push its Reels format, and is not hesitating to make improvements to it, as well as offering advice to brands on how to make greater use of the format.

Discover 6 Instagram tips for successful Reels :

1. Define your brand objectives : if your aim is to boost brand awareness, don’t hesitate to highlight your brand in the very first seconds of your Reels. Focus on the hook to grab your audience’s attention in the first few seconds. If your objective is conversion, you’ll need to highlight your products or services. In all cases, keep your narrative short and to the point.
2. Be creative with transitions: It’s advisable to experiment as much as possible with transitions in your Reels to entertain your subscribers and show your brand personality. There are many creative options available to you, such as augmented reality, personalized voice-overs, etc.
3. Create rhythmic videos: synchronize your music and narration with your videos. Sound is essential to capture your subscribers’ attention, so don’t neglect it. Over 80% of Real videos are viewed with sound activated. Using subtitles on your videos can be a real plus.
4. Follow the trends: Stay on top of the latest trends, effects, popular challenges, and “trends” of the moment that work best for Reels. Instagram recommends creating and encouraging your followers to remix your branded Reels. You shouldn’t neglect hashtags, relying on their relevance to optimize the visibility of your content.
5. Collaborate with influencers: Team up with content creators to tell your brand’s story in an original way, through relevant, well-crafted storytelling. By working with influencers, you’ll gain in engagement, authenticity and brand awareness, all of which will reinforce your brand’s impact.
6. Focus on authenticity: Create Reels that reflect you and your brand’s values.

With these tips, you’ll be able to harness the power of Reels to tell your brand’s story in a unique and inventive way, while reaching new audiences and raising awareness of your brand.

To create your Reels, nothing could be simpler: you can either go straight to the Instagram tool and create your own video from your photos or videos, adding your own audio or voice-over. Or you can use music, or an existing trend template, and base your photos and videos on it.

Finally, for greater creative freedom and originality, you can use video editing software such as Beecut, Inshot or imovie. Note that the Instagram algorithm favors Reals created directly from the internal tool, and will broadcast them more to your audience if you haven’t created them elsewhere than on Instagram.

Now that you’re familiar with Instagram Reels, it’s up to you to apply these tips to help your brand thrive on Instagram. And if you’re still unsure, or lack the time, our Social Media team will be happy to help. 😊