From October1 to 4, 2019, for the second edition, Travel Insight digital communications agency specialized in tourism will be organizing the Influencers’ Village at IFTM Top Résa the largest trade show for tourism professionals, which is renewing its confidence in Travel Insight.
With the rise of social networks and digital, brands, destinations, producers… who wish to work on influencer operations will be able to take advantage of the opportunity to easily meet their future ambassadors.
A look back at the 2018 influencer village
Last year, for the first time, IFTM Top Résa hosted the Influencers’ Village.
An innovative reverse workshop concept developed between IFTM Top Résa and Travel Insight: brands met with influencers.
A total of 32 influencers were invited to the event, and during the show 783 industry professionals visited the space for their meetings or to take part in the activities on offer.
The first event was a great success, thanks to Travel Insight and its partners, who organized lunches and aperitifs with a variety of activities, including a Pina Colada aperitif organized with the Dominican Republic Tourist Office, an aperitif with the Czech destination, then another with the NAVs from APST and Voyage en Français, as well as Challenge Tourisme, and finally lunches with Poland and tour operator Asia!
Careful selection of influencers
Following the success of the first edition, the number of participants is naturally increasing in 2019.
This year, some 40 influencers, carefully selected for the quality and originality of their content as well as their professionalism, will be on hand to meet industry professionals.
The village will host 10 influencers per day, compared with 8 last year.
- The October1 event will feature: Best Jobers, Bien voyager, JC Pieri, Tolt, You Make Fashion and Le Petit Français, Audrey Pirault, Carolananas, Morguix, On met les voiles and One day One Travel.
- On October 2, the Village des Influenceurs will welcome : Léa Camilleri, Little Gypsy, Les sentiers du Phoenix, Jonathan Bertin, Le grand JD, Annika and Jessica Horn, Romain Costa, Ophélie Duvillard, Madame Floutch and Meg and cook.
- On October 3, participants will include: Anil B, Travel me Happy, Bruno Maltor, Meryl Denis, Mademoiselle Voyage, Steven Herteleer, Healthy life Mary, The Balloon diary, Family Coste and Girl born to travel.
- And for the final day of IFTM Top Resa: October 4 , the guest bloggers are : Un comforter pour deux, les droners, Maxime Langlais et Alizée, Nos curieux voyageurs, Mes ptits bouts du monde, Itinera Magica, Le Canard Ivre, Marjolie Maman, A day in the World and Olivier Wong.
The influencers participating in the Village have different profiles: lifestyle (Carolananas, You Make Fashion, Ophélie Duvillard, Romain Costa…), travel (Best Jobers, Bruno Maltor…), food (such as Meg and Cook), family (Madame Floutch, Healthy Life Mary…) or adventure/sports (Bien Voyager, Sentiers du Phoenix, Little Gypsy).
As you’ll notice, the agency has also selected “ Talent ” influencers who share unique, inspirational and high-quality content with their communities, such as Olivier Wong and Jonathan Bertin.
Making an appointment
On the Travel Insight website, each influencer has a profile to which professionals have access.
They can then directly request an appointment with the influencer in the village of their choice and corresponding to their criteria, with the aim of meeting them and setting up possible future collaborations.
This year, influencers will be able to decide whether or not to respond to meeting requests via a dedicated portal.
Over the 4 days, the Influencer Village will once again host a number of events.
The aim of Travel Insight and IFTM Top Resa is to create a pleasant and unique meeting place for industry professionals and influencers.
As is the DNA of Travel Insight and IFTM Top Resa, the village will be human, festive, digital, caring and, above all, professional!
