Whether you’re an industry professional (tour operator, travel agency or platform/comparator) ora tourist destination (Pays, ADT, CDT, OT), collaborating with an influencer or blogger can be an interesting way to develop your visibility, brand awareness and traffic. The repercussions can include virality, traffic, sales or new travelers.
The aim of this training course is to explain how to qualify your needs,identify the best influencer for your strategy, draw up the contract and learn how to work with them once the operation has been launched.
Why work with us to learn how to collaborate with influencers?
Influencer relations are one of our key areas of expertise, alongside travel social media, SEO and content creation.
We’ve been running large-scale operations for years with tourist destinations and travel industry players.
Every year, we give more than a dozen training courses and conferences on influencer relationship management for tourism brands and destinations.
We know the subject inside out, and we’re always up to date with the latest news and developments in this very special world of influencer marketing.
The objectives and main themes of this training course :
- Who are the influencers?
(Micro-influencers, macro-influencers, influencers, stars, journalists … etc) - Why work with them? A What objectives do they meet?
- How do they work with brands?
- How do you identify the right influencer to promote your brand or destination?
- Some case studies: for travel agencies, tour operators, hotel(s), and tourist destinations
- How to draw up a contract with a travel influencer
- Once the collaboration is underway
A number of practical workshops will be organized to help you get started and adopt the right reflexes for launching your first influencer marketing campaign.
Who should attend?
This course is designed for anyone wishing to use influencer marketing services to promote their brand through bloggers, influencers, stars …
- Company manager
- Digital communications manager
- Press and media relations manager / officer
- Commercial relations/sales manager
Training location :
Training can take place on our premises, your premises or anywhere in the world.
Course duration :
Training lasts one day, i.e. 7 hours.
Training prerequisites :
There are no absolute prerequisites: we’ll start from the beginning with how influencers and bloggers communicate, and how they can help your brand.
Together we’ll learn the language of social networks and how they fit into your communication strategy.
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