Why work with a travel influencer?
We tried to keep things simple, fast and efficient.
Influencer marketing has become an essential tool for the travel industry.
We’ve produced this infographic to summarize in a simple, clear document all the reasons for collaborating with an influencer, the types of partnership that exist, understanding the differences between ROE/ROI and finally some influencer marketing figures.
Reasons to use a travel influencer
There are many reasons for this, but the main ones are as follows: an influencer will enable you to target a large, committed audience, but you need to be careful about who you choose.
Secondly, he or she will create unique and original content, which will increase your visibility and brand awareness, particularly on social networks, and win the trust of your target audience.
And finally, it will improve your website’s natural referencing and increase your sales.
Types of partnerships for working with an influencer
It’s important to structure your partnership properly.
There are 3 main types of partnership for working with an influencer.
The establishment of a win-win partnership, editorial advertising and social media push, or a photo, video or editorial content creation assignment.
Difference between ROE and ROI
These are the two indicators used to measure the effectiveness of an influencer campaign. ROE stands for Return on Engagement, and is used to analyze and evaluate the media impression and engagement values of an influencer campaign.
ROI, which stands for Return on Investment, measures the benefits of the operation.
Key figures
Here are some key figures on influencer marketing:
- 94% of marketers who have worked with influencers consider this strategy to be very effective
- 90% of consumers trust recommendations and opinions from other consumers
- Influencer marketing ROI is 11 times higher than traditional advertising
- 1h30 is the average time each person spends per day on social networks
Want to find out more about working with an influencer or travel blogger?
