Can you introduce yourself in a few words?
How did you get started with your blog?

The bleisure.fr blog is a collaborative project.
We are three founders: Julien, Thibault and Stanislas.
Stanislas runs a digital agency, and is the geek and techno of the bunch.
His role is to make sure we’re at the cutting edge of SEO, trends and developments, and to offer advice and tests. In short, you can trust him when he recommends a product or service.
Julien is the “consultant”, the grey matter, the expert.
He has a 360° vision of his business, and with good reason: he’s been a customer, a supplier and a consultant.
He knows the company’s problems inside out.
Thibault is a “storyteller”.
He loves sharing experiences.
Tourism today rests on three pillars: expertise, technology and the traveler experience.
So you can understand our association!

What subjects do you cover and how do you choose them?
How often do you publish?

In concrete terms, you’ll find on this blog: in-depth articles, objective analyses, experts’ views, travelers’ testimonials, chronicles, sharing of travel managers’ best practices, advice on corporate organization, specially-created infographics, as well as application tests, detailed reviews of hotels and services of all kinds, and so on.
The reading angle will always be the same: “what about reality & relevance?
Another subject close to our hearts: the traveller.
It may seem obvious, but there aren’t many publications today that (truly) give a voice to business travellers.
Through a dedicated category, we intend to let them express themselves, talk about their experiences, their “loneliness” on the move too, and therefore, the emotional aspect of business travel that is totally overlooked.
You’ll find testimonials, opinions, feelings, “true stories” and more.

The blog is still young, and the pace of publication is accelerating.
On average, we’re up to 4 articles or videos a month.

How do you promote your blog and its content?

Promotion is mainly achieved by highlighting our content on social networks that are relevant to our audience.
That’s why, in addition to Facebook and Twitter, which are essential, we pay particular attention to LinkedIn.
It’s a professional network on which you can target an audience that you won’t necessarily find on the first two.
Our approach is tailored to these demanding professionals, who are accustomed to business travel and have little time to read or even browse a blog.
That’s why we’ve got to come up with hard-hitting, relevant content.
Our respective profiles are an asset, as all three of us come from corpo backgrounds.
This is clearly the added value of Bleisure.fr.
Today, we’re the only ones capable of addressing a community of end-users – business travelers.
Finally, we use networks like Instagram and Pinterest, which enable us to benefit from a wider audience, particularly from abroad.

The advantage of collaboration is that you can multiply the number of “sounding boards”.
We don’t have one Twitter feed, but more than 5.
We don’t have one Linkedin profile, but 5.
That’s our strength too.
Each of our editors is a potential influencer.
That’s why our audience is so large.

Are you professional bloggers or do you have a side business?

Today, we all have a side business, even if bleisure is everywhere and all the time.
It’s the basis of the concept.
Our respective professions give us different opportunities to travel and write articles or make videos.
That’s another of Bleisure.fr’s strengths: our writers are all tourism professionals, business travelers, experts, testers and readers.

How do you define your business?
How do you position yourself?

We’re in a niche: Influencer / blogger in business travel.
We’ve already provided some answers, but our definition is that of the business traveler.
It’s probably the most comprehensive of all.

What’s the first step in working with a company or agency?

We have to share the same needs as our readers.
We enjoy building relationships with suppliers whose services are used by our business traveler and executive readers.
We have no taboos about this.
If we like it, we share it.
On the other hand, we’re not here to “destroy” or “de-zine” initiatives, projects or services.
Not everyone has the same facility to develop or move forward so quickly.
We’re well aware of that.

What advice would you give to a company or agency wishing to work with you?

We’re still too young to give advice.
On the other hand, we are open to discussion and are convinced that we can help a brand develop in this niche, whose industry is worth over 30 billion euros / year.

How do you see your future as a business travel blogger?

Very positive!
We’re expanding and have some exciting plans for 2018, including the organization of a totally new event.