To keep you up to date with all the latest social media news, we’ve selected the social media travel news of April that you shouldn’t miss, especially as Facebook’s annual F8 conference, presented by Mark Zukerberg, had plenty of surprises in store for everyone.
With F8, Facebook aims to be more transparent.
Initially aimed at developers, the conference is now open to a much wider audience.
The aim of Facebook’s CEO is to make the platform more respectful of its users’ privacy, and to bring new features via innovative applications and products.
After a number of crises and controversies surrounding Facebook, Mark Zukerberg had high hopes for F8 to make his mark.
We’ll also be looking at innovations from Linkedin, Snapchat and Instagram.
What’s new in Snapchat 2019:
To overcome its declining popularity, Snapchat has launched a brand new non-skippable ad format called CommercialsThis is a new type of advertising on Snapchat aimed exclusively at professionals and brands. The format will be available in the shows section of the app. Thanks to more precise targeting, Commercials will improve campaign ROI.
What’s new in Linkedin 2019 :
As for Linkedin, they have responded to users’ desire to be able to react in different ways to posts with the introduction of Celebrate, Love, Insightful and Curious.
This new feature has been visible in France for a few days now.
Have you noticed?
Secondly, Linkedin takes its inspiration from other social networks and develops Linkedin Live.
Currently only in BETA version in the U.S., this function will enable users to broadcast live videos on the platform.
For the moment, Linkedin Live is not yet open to all, and is available by invitation only.
It will eventually be open to all users.
Pete Davies, Director of Product Management, explains that it seemed fundamental for the network to take on Live video, as it is one of the most in-demand features at the moment.
Instagram and Facebook news for 2019 :
Instagram also wants to offer more reactions to posts, as currently it is only possible to like and comment.
Users will then be able to choose an emoji based on their emotion.
The function is currently only available in the United States.
But we’ll be sure to let you know when it’s available in France.
As we’ve already seen on Facebook, posts featuring contests with different emojis will be making a comeback.
The algorithm should first decide which publication is the most viral or receives the most different emotions, and then see its order of appearance evolve in followers’ feeds, as a matter of logic.
In April, Facebook confirmed the success of its stories.
It now has around 500 million users.
The format has also appealed to professionals, who are pleased with the results.
This is surprising, given that Facebook stories don’t really appeal to Millenials, who largely prefer Instagram or Snapchat stories.
Facebook also presents its new design on mobile and desktop, with a cleaner, more modern interface.
Facebook groups are highlighted by a special pane that lets you discover new groups with a category for each.
Facebook is also announcing other new features, such as Facebook dating, which will be launched in 14 countries.
This function will enable users to add their crushes to a “Secret Crush” list.
If the person concerned also uses Facebook dating, he or she will receive a notification to this effect.
This summer, Facebook will make it easier for us to find out about events taking place near our location, so we can receive recommendations and organize ourselves and our loved ones to go to events together.
As for Messenger, new features have also been added.
From now on, there’s a desktop application that will soon be downloadable on Windows and MacOS, and you’ll also be able to create lists of close friends to share content exclusively with those closest to you.
There will also be a function for making appointments with local businesses.
There’s a lot involved here, and conversations will be the focus of attention with your page’s followers.
Page engagement should quickly be called into question, to make way for conversational indicators.
For all travel businesses, this means strengthening their marketing, support and maintenance teams.
A Facebook page will no longer simply be a channel for distributing information, but also for information and conversation with the teams in charge of its community management.
Instagram will soon be launching its new camera.
There will be a Create mode with several new tools.
Instagram hasn’t revealed much information yet, but more precise announcements are expected in the coming months.
In the U.S., it is possible to use a sticker to launch a fundraising campaign; this will arrive in France at a later date.
100% of funds raised are donated to the supported NGO.
And finally, the big news on Instagram right now is the new Quizz sticker for stories.
It lets you develop interaction with your community by asking them questions.
But there’s also a feature that allows an influencer to answer questions from their audience.
