Digital communications agency Travel-Insight continues to expand with the launch of TRVLR, 100% digital travel media.
From need to creation
Generation Y-Z is shaking things up!
And because they’re on the move, they consume a multitude of travel-related content on social networks on a daily basis.
Tourism professionals have a common need: to respond to the desires of 18-35 year-olds, born between 1980 and 2000, whose youth has been impacted by the Internet and cell phones.
Since 2006, Travel-Insight’s expertise in this precious generation for the travel industry has been unquestionable: no digital media dedicated to travel and Millenials existed before TRVLR, which is why it was created.
A godsend
Travel-Insight found the rare gem of a 100% travel blog generating a million visitors, and opted for acquisition rather than creation.
Thus began the makeover of what was to become TRVLR: the medium of travel inspirations and experiences for Digital Nomads.
TRVLR is simply “traveler” without the vowels.
Another look
TRVLR’s raison d’être is the unexplored, the quest for meaning, the angle that will change the “live VS consume” game, the DNA of Millenials.
Because if there’s one generation that doesn’t travel like the others and favors experience in all its forms, it’s this generation.
Sensations, the unprecedented, the obvious… who better than a team made up 100% of Millenials, experts in digital and travel, to launch content adapted to this generation?
TRVLR promises to propose, inspire and unearth the spots that deserve all the detours in the world.
A project matured in 2019 and created in 2020… For Travel-Insight, approaching 2021 – after a year of travel deprivation – by browsing TRVLR means plunging into a sublime kaleidoscope! From interviews and testimonials in video format to inspiring articles to help you plan your next getaway… the site has only just been launched, and already boasts an audience of over 1 million visitors, 1.5 million page views and over 15,000 articles to devour.
TRVLR Present at the Influencers’ Village
Make an appointment with TRVLR at the Influencers’ Village:
