The trend towards sports and event travel: the case of Couleur Caraïbes

Today’s travel trends are all about authenticity, unique experiences and sharing. Couleur Caraïbes specializes in sports and event travel, transporting travelers to the heart of the action and excitement!

What are the ambitions of sports and event travel?

Let’s meet Valérie Ambroise, Director at Couleur Caraïbes.

1 – Can you briefly introduce yourself and Couleur Caraïbes’ mission?

Valérie Ambroise, Director of the Couleur Caraïbes agency in Guadeloupe for the past few years, after nearly 15 years at the head of the Thomas Cook Voyages agency in Guadeloupe and a career in airlines at the start of my career with AOM (Air-Outre-Mer). Drawing on my extensive experience, a few years ago I decided to pursue my career as a travel agent, but in the service of my passion: sport.

I therefore wanted to develop a production in the West Indies that would enable people to travel to the world’s most beautiful sports venues to attend international sporting events, as well as offering year-round sports training courses in all disciplines for teenagers. We can also suggest that professional journalists, clubs and associations organize their trips by combining sport with the discovery of the destination from a tourist point of view.

sports and event travel

2 – Who are your target customers?

The general public wishing to combine sport and tourism, sports clubs and associations to organize their travel to competitions, the professional sports press, supporters’ clubs, as well as teenagers for sports camps in all disciplines.

3 – Why choose Travel-Insight to manage your Social Media strategy?

I’d been looking for a partner specialized in our sector for a long time, after several unsuccessful experiences. And so it was during an annual DOM-TOM convention aboard an MSC liner, that we invited Travel-Insight on the advice of Entreprises Du Voyage, who were already their partner.

So it was Chloé Pieplu who introduced us to your activities, and I was totally convinced of the need to work with a company that was experienced in our travel agency business.

4 – What are the advantages of sports and event travel?

You’ll enjoy unforgettable human experiences in the 4 corners of the world, while discovering well-known and lesser-known destinations with the experience of a privileged partner of all sports federations, so you can feel confident thanks to access to the official ticketing service. You can travel to a destination to watch a match, take part in excursions during your stay and see a musical concert if, by chance, the sports programme coincides with the sporting event …. What more could you ask for?

5 – Do you have any news/projects to share with us?

Our news never stops with the different rugby and soccer championships in Europe, the NBA and MLS in the USA, F1 all over the planet and this year thanks to the partnership of the cruise line MSC with FORMULA ONE our customers can combine cruise and F. There is also Tennis, we offer every year the WIMBLEDON tournament, but also the MOTO GP …

As far as our current projects are concerned, MMA fans can look forward to next March, when we’ll be in Miami for UFC 299, a legendary event featuring O’malley v Vera 2 and, above all, Poirier v Saint- Denis! Our customers will have the privilege of attending the weigh-in and press conference …. They’ll also have the chance to see an NBA basketball or MLS soccer match, after enjoying a day of shopping or a trip to the Art Deco or Cuban districts.

sports and event travel


In May 2024, we are offering the Formula 1 Grand Prix in Miami with a special offer: flights + hotel + F1 pass!
In June 2024 on the way to the EURO 2024 soccer tournament in Germany from June 14 to July 14, 2024 , the TOP 14 FINAL in Marseille on June 28, 2024 ….

6 – What message would you like to convey to tourism professionals or travelers?

Let’s face it, booking a hotel or a flight has become pretty straightforward these days… but finding a turnkey holiday with support and official match tickets is less so! We’ve got a few trump cards you’ll love!

Couleur Caraïbes is :

  • Over 25 years’ experience
  • A team of 4 advisors in Guadeloupe but more than 30 dedicated advisors with headquarters in Lyon
  • 100% official tickets
  • Agency approved by FFR, World Rugby, PSG… No stress, there’s Couleur!
  • 24/7 assistance throughout your stay for a worry-free experience.

7 – The final word?

Couleur Caraïbes has chosen to offer its customers the chance to travel for sport, for fans to follow their teams to the 4 corners of the world, to travel anywhere on the planet… But not just any way!

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