Launched in France barely a year ago, Threads, Meta’s new social network, has established itself as a dynamic and relevant alternative to X, ex-Twitter, after a promising start in the world of social networking.
In 2024, the platform continues to evolve with a series of updates and new features to make the user experience ever more fluid, interactive and personalized.

Travel-Insight takes a look at what’s new in the world of social networking! 🔎

• Better control of publications: the rise of cross-posting

One of the most eagerly awaited innovations on Threads concerns cross-posting.
Meta confirmed the news to techcrunch; users can now post simultaneously to Threads, Instagram, and Facebook.
This feature enables simplified content management and greater reach.

With this option, Threads follows the example of other platforms seeking to unify experiences on their various social networks.

💡The Travel-Insight tip: on Instagram, you have the option directly in your advanced settings when you’re about to publish a new post.

This new feature is all the more advantageous for content creators and community managers, as it saves management time by managing several platforms at the same time, rather than separately.
It also makes for a more coherent content strategy across the various networks.

• Optimize your time by scheduling posts

Another exciting new feature coming soon to Threads is the ability to schedule publications.
This option is particularly welcome for content creators looking to maintain a regular cadence of publications, without necessarily being present 24 hours a day on the platform.

Scheduling allows posts to be scheduled at strategic times, maximizing subscriber engagement based on peaks in activity as is already possible on Instagram or Facebook.
Meta will initially post this new option on the web.

• Analyze performance with statistics

Thread now offers access to detailed data on engagementThese insights enable you to evaluate your content strategies more accurately, with the possibility of adjusting them in real time according to the results.
These insights enable a finer assessment of content strategies, with the possibility of adjusting them in real time according to results.
This makes the platform particularly attractive to brands and influencers looking for concrete solutions to enhance their digital impact and build audience loyalty.

• A web interface for optimized multi-stream management

Among the most eagerly awaited new features on Threads is the introduction of a web interface inspired by what was done with TweetDeck on Twitter.

This web version of Threads will enable multi-stream management, which means you can manage several accounts at once, as is currently possible on X.

This interface makes it easier to organize discussions and monitor trends in real time.
This type of tool is particularly relevant for journalists, community managers and other professionals who need to follow numerous topics simultaneously while interacting with their audience.
With this new development, Threads aims to consolidate its position as one of the leading platforms for social content management.

• The trend section: a window on today’s conversations

Threads also takes a step forward with the introduction of a section dedicated to trending topics.
Available for the moment only in the U.S., this feature offers users a real-time overview of the most popular conversations on the platform.
This allows users to keep abreast of the latest news topics or current trends.

Although this feature is currently limited geographically, it is certainly only a matter of time before it is extended to other countries.

• Customization at the heart of Thread

Threads not only enhances its functionality, but also aims to make its interface more accessible and customizable.
With options for refining the user experience according to personal preferences, such as choosing suggested content or setting up filters based on age, gender or location, Threads aims to create a tailor-made experience for every user.

This attention to personalization is essential in a context where users are inundated with information and seek greater control over what they consume online.

By offering greater control over recommendations and interactions, Threads enables use to be more closely aligned with individual needs, boosting user engagement over time.

With these new features, Threads is clearly demonstrating its determination to position itself as a leading social network by 2024.
By integrating features designed for creators, marketing professionals and consumer users, the platform is equipped to compete with the industry giants.

While social networks are increasingly geared towards video, with networks such as TikTok or Instagram, and ephemeral content, as with BeReal, Threads takes the gamble of returning to the essence of text-based exchanges, while offering a modern interface and advanced features.

Threads’ future will depend on its ability to continue innovating, but it seems that the platform has all the cards in hand to become a key player in the digital social ecosystem 🚀.