TikTok continues to grow, and is enjoying dazzling success. The social network, based on the principle of creating and sharing short videos, is becoming increasingly popular around the world.
In fact, according to a Sensor Tower study analyzing the second quarter of 2022: TikTok leads its competitors in terms of time spent on the social network on a daily basis.
On average, users worldwide spend 1.5 hours a day on the app. This is impressive, as it represents 4 times the average time spent on Snapchat, 3 times on Twitter and 2 times on Facebook and Instagram.
TikTok is constantly adding new features for its users. Here’s a roundup of the latest news from the trendy social network.
Video viewing history
The feature enabling you to see who has seen your videos is still in the testing phase. This will enable you to see only those subscribers who have viewed your posts. However, this feature could be deactivated by the user in the settings, and views will only be available for 7 days.
Understanding the algorithm
As we’ve seen, a video can easily go viral on TikTok, compared to Instagram, where the algorithm is increasingly complex. So how do you get noticed on TikTok? After a piece of content is published, it is analyzed and “tested” with a sample of users. If it generates engagement (viewing the video, sharing, commenting, liking), it will then be distributed to a similar, larger sample, and so on. It’s important to know that on TikTok, the lifespan of a video is several months, compared with 2 or 3 days on Facebook and Instagram, for example.
The new tool: TikTok Avatars
As you may have guessed, this is the network where anyone can let their imagination run wild. Since the beginning of June, TikTok has gone one step further, offering its users a new tool called TikTok Avatars. The aim: to create a character that represents you by choosing attributes from a wide choice of catalogs, directly accessible on the application.
The originality of this tool is that once the avatar has been personalized, you simply need to film it to see it come to life, reproducing the slightest facial expressions of the creator.
Of course, the tool has been designed to be inclusive, from the choice of skin color to the hair textures and outfits featured.
Branded Mission
The platform quickly realized the need to bring brands and creators together. So they recently introduced an innovative advertising solution to enable brands and creators to co-create authentic content. Advertisers can then interact with creators easily, efficiently, and can turn the best-performing videos into ads.
All creators over 18 with more than 1,000 subscribers will have access.
For the moment, the solution is still being tested in a number of countries, including France.
“TikTok Classics – memes & viral hits
In August 2022, TikTok will unveil its first album of the social network’s greatest musical hits, in collaboration with Warner Classics. All this music will be re-recorded with percussion and brass by the Babelsberg Film Orchestra in Germany.
With music at the heart of the experience, it’s a great opportunity for TikTok to celebrate the hottest sounds and bring them to a new audience. An interesting figure: 80% of TikTok users say that the application enables them to make many musical discoveries.
Preview the first extracts from TikTok Classics here (only available with 30-second extracts for the moment).
Digital well-being
TikTok also thinks about the well-being of its community, which is why the social network implements numerous features to improve the user experience and keep it healthy. The aim is to encourage them to develop positive digital habits.
A time-limiting tool was already available, but now a new function lets you introduce messages inviting you to take a screen break.
There will also be a new dashboard with the following data: daily time spent on the app, number of times the app is opened, and a breakdown of daytime and night-time usage.
Constantly evolving, the record-breaking platform adapts to the needs of users, creators and advertisers, while always keeping one important thing in mind: their well-being. It was one of the first social networks to pay so much attention to users and the experience they have when using the application. Indeed, it quickly conquered the whole world.
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