To mark the agency’s 5th anniversary, Travel-Insight has given itself a fresh new visual identity.
Just a few months before celebrating its 5th anniversary, Travel-Insight unveils its new visual identity.
The digital communications agency for tourism professionals continues its development with a new artistic direction and a new logo.
“It’s been 4 years since we created the agency and established ourselves as experts in digital communications for the tourism industry. We wanted to mark this development by revitalizing and refreshing our image,” emphasizes Célia Tichadelle, Associate Director of Travel-Insight, “our way of demonstrating our capacity for both renewal and continuity, even after the Covid-19 crisis.
Travel-Insight is a principle hidden in a name.
TRAVEL for the agency’s specialization in the tourism industry, and INSIGHT for finding solutions to consumer situations or brand positioning.
In other words, using numbers and marketing trends to better sell tourism products and destinations.
Creating a new link between international and national travelers, who are increasingly present on social networks, by providing industry professionals with the best communication tools for an optimal digital strategy, that̀ is the agency’s mission.
This new visual identity is the fruit of an in-house collaboration, created by Jeanne Wilmot, Travel-Insight’s Art Director.
This fresh new logo retains the strong elements of the identity Travel-Insight has built up to date – namely its name, a diagonal line evoking the connection Travel-Insight brings to its customers and their targets through digital means, and the color blue associated with dreams, travel and the serenity that reigns within the agency.
Without drawing a line under the past, and building on existing experience, this new identity combines seriousness and sobriety, while being resolutely modern.
This is how Travel-Insight symbolically marks its development, and certainly a very strong dynamic anchored in the tourism industry.
A new page is being opened, a new carriage added to the train already underway, with new projects in development that will see the light of day in the summer of 2020.
About Travel-Insight
Founded in 2016 by Célia Tichadelle and Stanislas Lucien, Travel-Insight has established itself as THE digital communications agency for tourism professionals.
It offers various services divided into divisions: the social media division, the influence division, the video division and the web division.
Just over 50 players in the tourism industry have placed their trust in Travel-Insight: French and foreign destinations, tour operators, carriers, hotel groups, travel agencies, associations… Kindness, high standards, curiosity, listening and respect are all part and parcel of Travel-Insight’s values, with the promise of increasing its customers’ brand awareness, visibility and sales.
