Let’s explore the digital strategy of ski resorts.
❄️ Ski areas hold all the keys to becoming an influential brand.
In the age of travel 2.0, social networks have become a source of inspiration and trust for the vast majority of Internet users.
They also play an essential role in sharing and transmitting information in real time.
Why should ski resorts communicate on social networks?
Domaine Paradiski answered Travel-Insight’s questions. 1 – Could you briefly introduce Paradiski? Paradiski is the large linked ski area of La Plagne and Les Arcs/Peisey-Vallandry.
Paradiski was created in 2003.
The areas are linked by the emblematic Vanoise Express cable car, a technological feat.
Beyond its facilities, Paradiski is a vast playground for all ski lovers, with infinite possibilities for beginners to experts.
It’s also a whole range of indoor and outdoor activities, so that everyone can enjoy the mountains to their heart’s content.
Paradiski celebrated its 20th anniversary this December.
To mark the occasion, a collaboration with artist Saype was unveiled and exhibited at the Vanoise Express throughout the season.

2 – Who are your target customers? Paradiski welcomes a wide variety of customers, mainly French, English, Dutch and Belgian.
During the school vacations, the clientele is mainly family-oriented.
Outside these periods, the clientele is made up of working people, young people, senior citizens and many snow sports enthusiasts. 3 – Why did you choose Travel-Insight for your SocialMedia strategy? We have the pleasure of working with Travel Insight and chose the agency for its knowledge of social media trends and the world of tourism.
The whole team has been able to highlight our field and come up with ideas for hard-hitting, innovative content. 4 – What are the advantages of being present on social networks? For us, the visibility of the ski area is very important.
Our resorts have a very strong identity and a high profile.
We want the resort to be present and to showcase all its assets in a “lively”, live way, with content that’s different from our websites, and above all that the “young” target of the networks is reached by our content.
With 425 km of slopes spread over 3 areas, there’s a lot to see and do.
Social networks allow us to take our community with us to discover the diversity of activities and beautiful landscapes we can see. 5 – Do you have any news/projects to share with us? Luckily, we’re always very busy.
The winter season is drawing to a close with some great events, such as Sublicimes, the spring skiing festival at La Plagne, and the challenge des moniteurs, which welcomes 5,000 instructors from all French resorts for a week of competitions at the end of April.
In Les Arcs/Pesiey-Vallandry, numerous events took place on the ski area, as well as activities that appeal to young and old alike (Tyrolean traverse, luge 2000, Mountain Animal Museum, etc.).
For the summer, we’re working on new offers, and the real novelty of La Plagne this summer will be : AEROLIVE!
An upward journey to the highest point of the resort in a cabin open to the four winds.
On the Les Arcs / Peisey-Vallandry side, the large Géants de Malgovert playground will delight the resort’s children, who will be able to explore these immense wooden and rope structures.
Pictures coming soon on the Paradiski account.
😉 6 – What message would you like to communicate to tourism professionalsor travelers? Paradiski is one of the biggest ski areas in the world, and it’s also a committed and responsible area that meets the highest standards in terms of social and environmental performance.
We are committed to preserving the mountains, raising awareness among our staff and visitors and reducing our carbon footprint.

7 – A final word? Many thanks to the agency for its support over the past 5 years.
The adventure continues with a new look for our resort for the coming summer.
There are so many benefits to be had in the mountains: join us on Paradiski!