Influence marketing, French market
Influencer marketing France: reach travellers where they actually plan trips
French travellers research and book trips through creators as much as through traditional media. We run campaigns through a proprietary directory of vetted francophone travel creators, built and maintained in-house.
How French travellers use social media to plan trips
French travellers follow travel creators for destination inspiration, then verify choices through reviews and traditional press, making a coordinated creator and PR strategy more effective than either alone.
Instagram and TikTok content from trusted francophone creators shapes which destinations enter a traveller's shortlist, while YouTube and long-form content support the final decision. Campaigns that only chase reach miss this second stage, which is why we plan influence alongside press, not separately.
Our proprietary creator directory
We maintain an in-house directory of francophone travel creators, vetted, categorised and matched to destinations by relevance, not just follower count.
This directory is one of our core assets: creators are assessed on audience quality, past brand collaborations and fit with specific destination narratives, so campaigns are built around the right voices for your positioning, not simply the biggest ones available.
Results from our influence campaigns
For the Dominican Republic, sustained creator activity translated into measurable engagement and market ranking.
- Top 3 most engaged destination on the French market (to be confirmed)
- 5,000+ posts generated around the destination
- 90 creator collaborations delivered